A group program to Barcelona will undoubtedly be filled excitement and passion. It simply can’t be helped with such a layered tapestry of history, architecture, art, cuisine and effusive Catalán people.
Here lived artistic visionaries like Picasso, Miro, Dali and the local son Antoni Gaudi, whose mind-bending and daring architecture is an icon of the city.
“Groups come to this area because we are so blessed with rich architecture and art, from the Gaudi masterpieces to the Gothic Quarter, ranging from the Middle Ages to Contemporary,” says Patrick Torrent, sub director of Catalonia Tourism. “Our gastronomy is exceptional too, with 46 fresh food markets that creative chefs choose to create fresh innovative dishes. And there’s a wide array of 4- and 5-star hotel choices with a total of more than 21,000 rooms.”
A MARRIAGE OF ‘SENY’ + ‘RAUXA’
Elena Atlemir, promotions director U.S./Canada for the Barcelona Convention Bureau, says planners know that great events are a mix of good times and hard work. She explains that the Catalan people are great at making fabulous experiences materialize because, “We combine the dependable side of our people (seny) with the intuitive, creative side (rauxa), and bring this dual personality to pull off the perfect event for groups of all sizes.”
The most popular group experience in town is a visit to the Gothic Quarter—the oldest section of the city—stretching from the famous, mile-long Ramblas pedestrian mall to the waterfront. Built in Medieval times, the maze of streets are filled with cafes dripping in piquant charm, such as Els Quatre Gats (The Four Cats) bistro, opened in 1897 and popularized by Picasso and friends.
Other highlights include the Cathedral of Barcelona, which took 600 years to build, and the magnificent Palau de Musica Cataluña. A UNESCO World Heritage Site, the Palau is considered one of the most beautiful concert halls in the world with its huge stained glass ceiling. Capacity is 2,200 pax.
Attendees are always fascinated by Gaudi and his curvy architecture considered a precursor to Frank Gehry’s work. While Gaudi’s unique and amazing Modernisme designs may not be liked by all, it is truly wondrous what this genius created. Visit the Basilica of the Sagrada Familia, which Gaudi devoted the last 40 years of his life to finishing. And ask your DMC about both the Gaudi Trail and La Pedrera—one of Gaudi’s many mansions built with undulating concrete and twisted iron balconies.
There’s also a coterie of museum venues for groups, such as the National Palace Museum, Miro Museum, Picasso Museum and Maritime Museum. Or book a Gaudi venue, like Casa Batllo’s “Dragon’s Belly” space on the top floor.
FOOD TO FAWN OVER
Dining out in this port city is a highly varied and special experience, so a plate of fresh and flavorful seafood from the Med is a must. Try the seafood croquettes, grilled razor clams, mussels and noodle paella with clams and baby cuttle fish at La Gavina. The waterfront terrace caters up to 400 diners.
Somewhat more intimate, the 44-year old Via Veneto is a 1-Michelin star restaurant once favored by Salvador Dali. It offers private rooms with exquisite table settings and specialized menus prepared by the father/son owners, Jose and Pedro Monje.
For the ultimate bonding experience, small groups up to 24 will love to cook Catalan cuisine together with Cook & Taste. Located in the historic district, the company escorts groups to one of the famous food markets, like La Boqueria—one of the city’s most famous landmarks. Everyone then returns to a private professional kitchen to prepare a traditional meal together while enjoying the regional Rioja and cava (sparkling wine).