W Hotels Brings its Groove to the Live Music Capital of the World

written by | Posted on January 16th, 2012

W Austin Hotel image

The new 251-room W Austin enlivens this vibrant and creative city with innovation, fun design, extraordinary service and musical flair. Located in the thick of Austin’s creative 2nd Street District, the W offers guests an all access pass to an exceptional hotel connected to the 2,700-pax music and performance venue, ACL Live at The Moody Theater. Around the complex, the area is a completely walkable six blocks filled with groovy shopping, dining and entertainment venues.

“At W Austin, we proudly share our passion points of music, design and fashion with the city of Austin,” says GM Drew McQuade. “And we know this synchronicity combined with our unparalleled service will present a welcome, playful escape for residents and visitors alike.”

A leader in green initiatives, the W Austin’s rooms and suites offer in-room recycling, various energy conserving features and unique water conserving/high-pressure showers. Of course, the usual W rock star treatments await: Signature W bed, custom Sferra bed throws and LED accent lights above the headboard. Get to work or swing to your preferred beat with the hi-tech, easy to use entertainment system complete with iPod dock, presentation-ready 40” LCD TVs and an oversized work desk.

Wow-ing guests, the brand continues its unwavering focus on voguish design, hip music, Beverage & Food (not the other way around) and social life.

“W Austin and the Residences at W Austin is a unique, mixed-use development that pairs a luxurious brand with a commitment to local authenticity,” says Beau Armstrong, CEO of Stratus Properties.

“It’s a perfect fit with Austin’s passionate vibe for live music, rich diverse culture and general unfussiness.”

Meetings are center stage at W Austin inside the 4,300-sf Great Room that divides into three, and three additional Studios at 600+ sf. Music to our planner ears, the highest quality integrated audio systems acoustically correct speakers. And a sight for sore eyes, there are built-in recessed screens and an LCD TV in every room, with light control systems for lighting changes accommodating all presentation needs.

Pamper participants with a little playfulness through three uniquely W group offerings. Use W Austin’s “Sensory Set Up” to invigorate attendees’ senses with sounds, aromatherapy, stimulating note cards, fabulous food and inspiring games. Add a “Recess” and give deserving delegates an enhanced break with stretches, activities or mini spa treatments. And extend guests a customized “Wish Workshop” to learn how to cook like a pro, mix cocktails and practice yoga. Preferably not at the same time.

The W Austin is rich in gathering spots for less formal face time perfect for collaborating or fostering networking. Four living room lounges are each filled with comfy lounge furniture and a few proper tables and chairs for those who prefer them. A refreshing new twist on the traditional, the Records Room features over 8,000 “often read” vinyl records rather than books.

The social scene is paramount within W Austin’s walls where each bar has different signature offerings and many non–alcoholic libations to invigorate group functions and special events.

For great grub, TRACE is a comfy, chic and cosmopolitan restaurant starring sustainable Austin/Tex-Mex dishes for breakfast, lunch and dinner. Texas quail, anyone? For informal dining, there are the same unique menu offerings for the Living Rooms and Wet Deck (aka, the pool) as well.

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