Selling Florida as a business destination is like announcing free drinks and eats. Everyone wants to participate. The most difficult question facing planners isn’t whether to book Florida; it’s which area of Florida will best fulfill the needs of their conference agenda and attendees.
International circus acts spend their winters in Sarasota, and that’s when the region is in high demand for groups too.
One of the country’s largest cities in land mass, stretching along Florida’s northeastern coast from St. Augustine to Amelia Island, Jacksonville covers over 840 square miles.
From seagrass to sawgrass, think of Fort Lauderdale as the place for “meetings with a view,” muses Christine Roberts-Tascione, CMP, vp of convention sales/services for Greater Fort Lauderdale.
The question facing planners heading to the contemporary cultural powerhouse of Miami isn’t what to do, but what to do next? Explore the diversity of Little Havana, Little Haiti or Little Argentina? Or immerse in the sophisticated rhythms of the Art Deco District in South Beach, the eclectic Wynwood arts neighborhood or the emerging Design District?
Think of the Florida Keys as a 126-mile string of lustrous pearls and Key West as the glittering pendant that draws all eyes upon it. Surrounded by water 90 miles from Cuba and 180 from Miami, the island influence is pervasive in the relaxed attitude, lush scenery and Bahamian-style architecture.
Dramatic architecture worthy of walking tours imprint the skyline of Palm Beach, West Palm Beach and neighboring Boca Raton. From the magnificent and stately Breakers Hotel to the Tony Worth Avenue shopping street, considered the Rodeo Drive of the Southeast, the region delivers a slew of upscale product among all the elite golf courses, swanky resorts and celebrated chef-owned restaurants.