PALM BEACH COUNTY
Among Palm Beach County and Boca Raton’s allure is an intoxicating brew of mansions of the rich and famous, and shopping on Worth Avenue—the Rodeo Drive of the Southeast. Supporting that, iconic luxury resorts like the Four Seasons Resort Palm Beach; The Breakers; The Ritz-Carlton, Palm Beach and Boca Raton Resort & Club offer meeting and incentive groups an elite experience.
“Palm Beach is an aspirational destination based on its reputation for luxury, yet it’s still quite affordable,” says Douglas McLain, senior vp of sales for Palm Beach County CVB.
Even world executives are razzle-dazzled by some of Palm Beach County’s signature events, like having a private reception at Donald Trump’s mansion, Mar-A-Lago, or shopping for Gucci and Prada in the Mediterranean-style Addison Mizner mall. And only in Palm Beach, groups can attend winter polo at the International Polo Club.
“Any time you can deliver a one-of-its-kind experience for an incentive or meeting program, that’s the sweet spot for a meeting planner,” says McLain.
Rand McNally recognized Atlantic Avenue in Delray Beach as America’s #1 small town in 2012. The 154-room Seagate Hotel & Spa has an 8,000-sf spa with a 7,000-gallon aquarium. The 134-room Hyatt Place Delray recently opened with 1,500 sf of flexible meeting space in the Arts District of downtown Delray Beach, one mile from the beach.